The New Mexico Media Literacy Project has a great resource to help young people think critically about the messages and methods of marketers. They offer a Deconstruction Gallery of more than 40 ads, everything from "bundled" communication plans to food and personal care products to alcohol and tobacco ads. Each sample provides the ad itself (whether video or print), a set of questions to consider, and a sample deconstruction for the ad.
Although I would like to see more sample ads that are aimed specifically at youth, the gallery is a useful resource for educators, parents and concerned citizens who want to help young people hone their media literacy skills.
Of course, we at IHE would add to their list of questions some of our own that help dive into the impacts of the products and services themselves on people, animals and the earth -- such as:
- What suffering, exploitation, or destruction is hidden from view? (In other words, what suffering to people or animals does the production of the product or the generation of the service lead to and/or what destruction to the environment does the product or service cause?)
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